At present, people's living standard is getting higher and higher, the demand is more and more vigorous, food machinery manufacturers to go deep into the general public, change "what the market needs, I develop what production" for "I develop what production, what the market popular", so that their food machinery development has always been the market, "development generation, elimination generation, continuous development, continuous elimination". As the market is more segmented, the development of food machinery in the future will tend to be fast, convenient, low consumption, especially the demand for small food machinery will be more and more large, which requires the majority of enterprises to go out, Xing the wind of research.
The second is the brand advance consciousness
Brand is the soul of an enterprise. Now a variety of mechanical products, but a good brand is very few, why? Some enterprises do not pay attention to the brand, only research and development, the result is very good products but because there is no good brand and affect the increase of market share. An enterprise to manage its own brand, must have reliable product quality, high-quality after-sales service and establish the image of the marketing publicity, three is indispensable. In fact, we are missing a lot of market opportunities right now. Introduced by a friend of a small food machinery, very convenient to use, quality is very good. Introducing other friends to use it is very popular. But people also said that they had never heard of this product before and it was not found in most parts of the province. Thus, this kind of small food machinery market is very broad, but because of the visibility is not high, resulting in production can not go up. If the company had invested more in branding, the results might have been different. Brand awareness is a kind of management idea, advanced brand awareness makes the enterprise always in the forefront of the market in the competition; And consciousness lag, all the previous work is lost. Therefore, there are such as Guangzhou spark, Jiangsu Qunjie, Beijing Pyrex.
Third, users' advanced consciousness
No matter what the product, its final consumption object is the majority of users, users decide the market. In foreign countries, some milk production enterprises have established user consumption files, that is, according to the health status and physical needs of each user, to produce products with different ingredients. Despite the hassle, the "all for the user" mentality has won companies users. Our country has a large territory, abundant resources and a large population, the living standard is different in various parts, customs and habits are different in various parts, users demand is different in different parts. Therefore, as a food machinery manufacturer to establish user advanced consciousness, that is, according to the living standard, population, eating habits, raw material resources, etc., to develop and produce products that users are satisfied with.
Along WITH our country joining WTO, THE ENTERPRISE DIRECT MANAGING ACTIVITY WILL EXTEND TO THE INTERNATIONAL MARKET, AND THE USER of the INTERNATIONAL MARKET ahead OF the consciousness will be more intense, THE ENTERPRISE CANNOT take LIGHTLY. It is reported that foreign merchants attach great importance to the advanced consciousness of users when developing the Chinese market, which is also an important "magic weapon" for them to quickly occupy the Chinese market and gain the trust of Chinese users. Therefore, domestic enterprises must be user-oriented, do a good job, deep our food machinery development and research, to meet the growing needs of the majority of users.
